The brand story of UPPAbaby
The story of UPPAbaby begins with a simple idea: parents deserve products that make everyday life easier, without compromising on quality or style. The brand was born out of the belief that parenthood is challenging enough as it is.
In 2006, Bob and Lauren Monahan founded UPPAbaby, as new parents, they realised that existing products were either practical, stylish or high-quality, but rarely all three. They saw and seized the opportunity to create a brand that combined high-quality materials, thoughtful design and ease of use in a single product.
Guided by that vision, UPPAbaby continues to develop pushchairs to this day. Every detail, from the simple operation and compact folding system to the high-quality finish, is designed to make everyday life easier. Functionality is key, without compromising on style.
Over the years, the brand has grown into an international premium brand; alongside strollers, the range has expanded to include car seats, at-home products and accessories that complement each other seamlessly. UPPAbaby embodies modern parenting: products that grow with your family and last for years. Good design should not only be beautiful, but above all make family life easier. That is the philosophy with which UPPAbaby began, and one that you can still see reflected in every single product.
UPPAbaby Benelux is part of Jamak B.V.
Our fashions
Where does the name UPPAbaby come from?
Our daughter always used to say “uppa, uppa” when she wanted to be picked up. Straight from the source – that’s how UPPAbaby got its name.
How do the names of our fabrics and colours come about?
The names in our colour palette are named after our staff’s babies!
Customer service
This is something we take extremely seriously. By offering personalised attention, we provide you with the customer service you expect and that everyone deserves. Any questions? Please contact us by email, give us a call or pop into one of our official partners.